How would you label the BEBE fashion style?

I would have to go with vogue, because they are so fashionable and trendy. Guess is more or less similar to BEBE except BEBE is little more dressier. Guess it more like a dressy casual. Because as everything from a casul tank top to a dressy top and of course they have jeans and dressy pants. I don't think BEBE doesn't even have jeans.